Prism Brand and identity - Antwerp

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Selected work - Prism
An app you are supposed to stop looking at

An app you are supposed to stop looking at

A sleep and recovery app whose old identity was bright, loud and used at eleven at night in a dark room.

Digital

Halcyon 1

Halcyon 2 — The mask, cut from the same drawing

Halcyon 3 — The hour the product is judged in

Halcyon 4 — The other end of the same night

Halcyon is opened in the dark by somebody who wants to put their phone down, so the identity had to be legible at the lowest brightness a phone will go to and boring enough to leave. We built the whole system on one sky blue and a set of type sizes that stop growing, then took every gradient, shadow and animation out of the product. The crescent mark is drawn on a five-degree grid so it can be cut into fabric for the sleep mask without redrawing.

Project info

Client: Halcyon
Year: 2025
Sector: Sleep and recovery app, Berlin
Services: Identity, Product design, Motion
Hue: #3AC0E8

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Brand and identity studio, Antwerp, since 2017

Colophon

We build identities that hold up in daylight. Four people, one project at a time, from naming through to the guidelines your team runs on.

Set in Kanit and Catamaran

Every color on this page belongs to a client

Ours is the violet, and we are keeping it

Marks drawn in house, never bought in

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+32 3 555 0148
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