Prism Brand and identity - Antwerp

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Selected work - Prism
The color of eight in the evening

The color of eight in the evening

A new bathhouse with no name, no mark and an opening date eleven weeks away.

Identity

Solvig 1

Solvig 2 — Key fob and towel band, woven not printed

Solvig 3 — The sauna, eight in the evening

Solvig 4 — The plunge, where nobody reads anything

We matched the amber on site, in the changing room, at the hour the place is busiest, and then refused to move it under any lighting condition afterwards. Solvig is a first identity, which is rarer than it sounds and much harder: there is nothing to argue against, so every decision has to carry its own reason. The brass reception plate is the only place the mark appears at size. Everywhere else it is cut, woven or burned into something a wet hand will touch.

Project info

Client: Solvig
Year: 2024
Sector: Bathhouse and sauna, Oslo
Services: Naming, Identity, Wayfinding
Hue: #F4A62A

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Brand and identity studio, Antwerp, since 2017

Colophon

We build identities that hold up in daylight. Four people, one project at a time, from naming through to the guidelines your team runs on.

Set in Kanit and Catamaran

Every color on this page belongs to a client

Ours is the violet, and we are keeping it

Marks drawn in house, never bought in

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+32 3 555 0148
Napoleonkaai 42, Het Eilandje, 2000 Antwerp

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Four identities a year. We say no to the rest, kindly.

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